Afrobeats began gaining global acclaim in the late 2010s, influenced by its roots in West African music and its broader impact on global pop culture, with significant developments occurring to this date. The genre reflects a blend of various musical styles and has successfully crossed into mainstream music across Africa, Europe, and North America.
Music, utilizing diverse instruments like percussion, wind, and strings, has evolved throughout human history, from its integral role in ancient Greek theatre and early Christian worship, through the monophonic melodies of the Middle Ages, the polyphonic advancements of the Renaissance enabled by the printing press, the structured forms of the Baroque and Classical periods with composers like Bach and Mozart, the emotional expression of 19th-century Romanticism featuring composers like Chopin and Tchaikovsky, and finally, the abstract and evocative styles of 20th-century Modern music with composers like Debussy and Rachmaninoff.
Nigerian music historians like Saheed Aderinto and Siji Awoyinka have laid crucial foundations for the documentation of genres such as fuji and highlife, which subsequently supported the growth of Afrobeats. Aderinto’s research brings attention to the historical context and evolution of these genres, while Awoyinka focuses on their societal impact and relevance. Their work helped modern curators and artists track the lineage and transformation of Nigerian music, providing a rich backdrop for the contemporary sounds of Afrobeats to flourish.
Afrobeats needs more historians now more than ever to document its rich history, cultural significance, and the evolution of the genre as it continues to celebrate African culture and creativity. As the genre expands globally, there is an increasing need to capture its narrative, context, and impact on identity politics, ensuring that both creators and consumers understand its roots and cultural heritage. Additionally, with the rise of Afrobeats, historians could help counteract potential misinterpretations and misappropriations in the global music scene, emphasizing the importance of authenticity and respect for the culture.
In this ever-changing world, the template for evaluating the tenets for individuals who document historical events always expands as technology continues its endless quest to innovate groundbreaking ways for humanity to interact with each other. Throughout the ages, there have been professions that were at the forefront of leading us to the next phase of civilisation. We had the cavemen, the hunters, farmers, warriors, kings, emperors, philosophers, revolutionaries, politicians, artists, entertainers and now influencers who are the superstars of this creator economy, who for accounts produce numerous contents on all given subjects, as we take on the Fourth Industrial Revolution.
So it is pertinent not to limit the scope of what defines a historian, as filmmakers, pop culture curators, documentarians, and culture writers can be considered historians of music and pop culture, albeit in a different sense than traditional historians. They often engage with historical content and cultural movements, providing insights and interpretations that contribute to our understanding of the past. Documentarians, for instance, like Ujuaku Akukwe, create works that explore and reflect on films and cultural history, shaping how we perceive these subjects today. However, their approach tends to be more subjective and artistic rather than strictly academic.
These are the modern-day luminaries, historians and writers doing justice to the preservation and promotion of Afrobeats culture and history;
1. Ayomide Tayo
He is an entertainment journalist with over a decade of experience in music journalism. He began his career at Hip Hop World Magazine, a significant publication focused on music and youth culture in Nigeria. He contributed to the debut edition of THE NET Newspaper before gaining recognition as a writer for Hip Hop World Magazine and launching his influential blog, Pop Off Central, which became a leading authority on Nigerian music. Over the years, he has established himself as a key entertainment journalist, raising the standards for music critiques and reviews, and was instrumental in launching Hip TV in 2013.
He played a significant role in organising The Headies music awards in 2009, 2010, and 2013, and later joined Pulse Nigeria, helping it rise to prominence through compelling content. Additionally, he co-hosted the impactful podcast ‘Loose Talk’ from 2016 to 2019 and has collaborated with various renowned brands. Currently, he operates Naija Times, a newsletter that highlights Nigerian pop culture.
He is also Nigeria’s topmost pop culture curator and works continuously documenting Afrobeats history through videos, articles, podcasts, newsletters and more. Additionally, he advocates for a better understanding and presentation of cultural history, emphasizing the importance of this aspect over predominantly political narratives.
2. Ayo Shonaiya
He is a filmmaker and lawyer, previously a music talent agent overseeing many Nigerian artists, including Fuji musician Wasiu Ayinde Marshall (K1 De Ultimate), pop star D’banj, music producer Don Jazzy and rapper Eldee the Don. He has also represented former beauty queen and rapper Muna and global music star Akon. He is the founder of entertainment and media management company, The RMG Company in the UK and Nigeria, and Managing Partner at the Lagos-based law firm Shonaiya & Co.
He launched his career in film by studying at The Art Institute of Fort Lauderdale and gaining practical experience at a local TV station, which led to producing music and adventure segments for broadcast. After briefly moving to Los Angeles, he returned to London to pursue filmmaking, enrolling at the University of Westminster Law School but ultimately focusing on cinema. His early films include “More Blessing” and “King of My Country,” the latter inspiring a song by Nigerian artist Sound Sultan. In 1999, he made “Spin,” the first Nigerian film to premiere in London’s West End, which was recognized at various film festivals. He continued to create films with his fourth feature, “Good Evening,” produced in 2005.
Transitioning to television, he played a pivotal role in establishing BEN Television, the first black-owned TV station in the UK, where he produced several original programs including the music show “Intro” and the live call-in “Black Variety Show.” He managed the early careers of notable Nigerian artists, including D’banj and Don Jazzy, strategically promoting their work and leading to impressive successes.
In addition to his media ventures, he founded a law firm specializing in Entertainment and Media Law in 2019 and made his acting comeback in 2014, participating in a music video for Akon. Throughout his career, Shonaiya has blended law, film, and television production, contributing significantly to the Nigerian entertainment landscape.
His documentary series “Afrobeats: The Backstory,” premiered on April 2, 2021, in Lagos, marking a significant moment in the history of African music documentation. This project, a culmination of 20 years of filming, is believed to be the first comprehensive documentary on the emergence and growth of Afrobeats. It features a wealth of exclusive, previously unseen footage of prominent artists, as well as interviews with the key figures who shaped the genre from its inception.
3. Oluwasegun Babatunde
He isn’t simply a creator; he’s a cultural architect, meticulously constructing narratives that resonate deeply within the Black experience. His multifaceted skillset, encompassing authorship, comic book conceptualization, and filmmaking, allows him to weave stories across a vibrant tapestry of mediums. He doesn’t limit himself to a single form of expression, instead, he leverages the unique strengths of each – the introspective depth of literature, the dynamic visuals of comic books, and the immersive power of film and animation – to amplify his artistic vision. This vision is a driving force, propelling him to explore the complexities of Black identity, history, and future, and to present these stories with authenticity and power. He aims to not only entertain but to provoke thought, spark dialogue, and inspire a deeper understanding of the diverse narratives within the Black diaspora.
Babatunde’s literary output is a testament to his commitment to this vision. His published works, like the ethically challenging “Unethical Or Not” and the humanistic exploration of “A Good Human Being,” delve into complex moral and social questions. “My Book Of Afrobeats Stories” captures the vibrant energy and cultural significance of a global musical phenomenon, while “Lessons from Hollywood’s Rise” offers insightful analysis into the mechanics of a powerful storytelling industry. His recent foray into the world of Storibud Comics, with titles like “Olórò, the Grandson of Fádèyí Olóró” and “AfroGods,” showcases his ability to blend rich cultural heritage with captivating superhero narratives. These comic books, in particular, demonstrate his commitment to creating powerful and relatable characters that reflect the strength and resilience of Black communities, reimagining mythology and folklore for a contemporary audience. He is building a universe where representation isn’t an afterthought, but the foundation upon which compelling stories are built.
4. Adeayo Adebiyi
His multifaceted career paints a portrait of a dynamic force within the Nigerian entertainment landscape. Beyond the simple labels of Music Journalist, Writer, Entertainment Consultant, and Brand Advisor, he stands as a dedicated chronicler and architect of Afrobeats’ burgeoning global influence. His passion extends beyond mere observation; he is deeply invested in the genre’s growth, meticulously documenting its evolution and contributing to its sustained momentum. His academic foundation, a Law Degree from the esteemed Obafemi Awolowo University, Ile-Ife, provides a unique lens through which he analyzes the industry, bringing a rigorous and analytical approach to his work. This blend of legal acumen and cultural enthusiasm allows him to navigate the intricate legal and business dimensions of the music industry, adding a layer of depth to his insights. His diverse professional experiences have equipped him with a comprehensive understanding of the entertainment ecosystem, solidifying his role as a pivotal figure in shaping its trajectory.
His influence is particularly profound in his commitment to educating and guiding younger audiences through the often-turbulent waters of contemporary pop culture and the ever-shifting landscape of Nigerian mainstream music. He doesn’t just report on trends; he illuminates the historical and political contexts that have shaped them, fostering a deeper understanding and appreciation of Afrobeats’ cultural significance. His tenure as the pioneering Editor-In-Chief of TurnTable Charts established him as a key player in data-driven music analysis, providing crucial metrics and insights into the industry’s performance. As a Senior Music Reporter at Pulse Nigeria, he continues to deliver timely and insightful coverage, keeping audiences informed and engaged. Further amplifying his impact is his popular video format, “Facts Only,” a platform where he delivers in-depth analyses of critical issues and trends within the Nigerian music scene. This video series, characterized by its meticulous research and engaging delivery, has become a go-to resource for those seeking a deeper understanding of the complexities and nuances of Nigerian music, solidifying Adebiyi’s position as a leading voice in the documentation and interpretation of Afrobeats’ ongoing narrative.
5. Christian Adofo
He is a compelling voice in contemporary cultural discourse and stands as a testament to the rich tapestry of the African diaspora in Britain. Hailing from North-East London, he is not merely a writer, but a seasoned cultural curator, deeply invested in exploring the nuanced interplay of heritage and identity. His Ghanaian-British heritage, rooted in his parents’ migration to England in the 1960s, provides a unique lens through which he examines the evolution of music and culture. This personal connection fuels his passion, allowing him to delve into the intricate layers of cultural exchange and transformation that define our modern world. His work transcends simple observation, offering a profound understanding of how historical roots shape contemporary expressions of identity.
His debut book, “A Quick Ting on: Afrobeats,” represents a significant milestone in documenting the rise of West African music. This meticulously crafted collection of eleven essays boldly proclaimed as “the first book of its kind,” serves as an essential guide to understanding the complex journey of Afrobeats. Adofo masterfully traces the genre’s lineage, illuminating its evolution from foundational sounds like highlife, hiplife, and Afrobeat. He doesn’t just chronicle the music’s growth; he captures its cultural significance, highlighting its transformation from a regional phenomenon to a global powerhouse. The book meticulously details the genre’s remarkable achievements, from its dominance on international billboards and sold-out mega-tours to its prestigious Grammy wins. These unprecedented accomplishments underscore the importance of Adofo’s work, which provides a crucial historical and cultural context. His unique position as a writer with deep personal ties to both Ghanaian and British cultures allows him to offer an authentic and insightful perspective, making him the ideal chronicler of Afrobeats’ extraordinary journey.
6. Chuka Obi
He is a multidisciplinary artist whose influence permeates the vibrant landscape of Nigerian pop culture, operating with a unique blend of historical insight and creative vision. In 2020, he went viral for his riveting music trivia that captivated Nigerian Twitter, revealing hidden narratives behind iconic Afrobeats hits, Obi’s expertise transcends mere documentation. He possesses a deep understanding of the cultural nuances that shape the industry, evidenced by his ability to connect with artists on a profound level. His childhood fascination with comics, mirroring Burna Boy’s superhero-inspired origins, forged a creative bond that culminated in his pivotal role in designing the Grammy-winning “Twice As Tall” album cover. This project showcased his ability to translate artistic aspirations into visually compelling narratives, capturing Burna Boy’s monumental vision through a striking blend of comic book aesthetics and culturally resonant imagery.
Beyond his visual artistry, Chuka Obi is a keen observer and participant in the evolution of Nigerian music. His journey from a teenage rap enthusiast, under the moniker DaSuki, to a sought-after creative collaborator reflects his unwavering dedication to the craft. He emphasizes the importance of innovation and cultural relevance, urging artists to transcend conventional approaches and connect with their audience on a deeper level. His musical endeavours, exemplified by his recent projects “Coat of Arms” and “Black Godzilla,” demonstrate his commitment to pushing boundaries and exploring socio-cultural themes through his art. His insights into the dynamics of the Nigerian music industry, coupled with his willingness to embrace new creative avenues, solidify his position as a crucial figure in shaping the future of African pop culture.
7. Joey Akan
His career establishes him as a pivotal figure in the African music landscape. Beyond his identity as a Nigerian, he is a celebrated journalist and writer, whose work extends into A&R, media consulting, and podcasting. The foundation of his influence lies in Afrobeats Intelligence, a platform that began as a newsletter and evolved into a prominent podcast. This podcast serves as a crucial conduit for understanding the intricacies of African music, delving into the creative ecosystems of major African cities. Akan’s approach is characterized by in-depth interviews and diverse perspectives, offering listeners a comprehensive view of the industry’s past, present, and future. He aims to democratize access to the heart of African music, making its creative processes and cultural significance accessible to a global audience.
Further solidifying his impact, his induction into the Recording Academy’s class of 2023 underscores his significant contributions to the music industry. This recognition highlights his role in shaping the narrative around African music and elevating its global profile. His work transcends mere reporting, instead, he engages in a deep exploration of the “intersection of art, humanity and processes that give birth to African sonic excellence.” By examining the forces that drive African music’s rise, he provides invaluable insights into the industry’s evolution and its ongoing quest for international acclaim.
8. Motolani Olusegun Alake
He is a dynamic figure in Nigeria’s entertainment and media landscape and embodies a diverse range of professional roles. While his legal background provides a solid foundation, he has carved a significant niche as a prominent music executive, entrepreneur, and media personality. His experience as a journalist and pop culture commentator, culminating in his tenure as Editor-In-Chief at Pulse Nigeria, underscores his deep understanding of the Nigerian cultural zeitgeist. Beyond editorial leadership, Alake has successfully transitioned into broadcasting, podcasting, and public speaking, demonstrating his versatility and ability to engage with diverse audiences. This multifaceted career showcases his ability to navigate and influence the ever-evolving Nigerian media and entertainment scene.
Alake’s influence extends beyond the local sphere, as evidenced by his appointment as a West African jury member for the prestigious All Africa Music Awards (AFRIMA), in partnership with the African Union. This recognition highlights his expertise and credibility in evaluating and promoting African musical talent. His move to Virgin Music Nigeria in 2023 as a label, marketing manager, and A&R coordinator further solidified his position as a key player in the music industry. His inclusion in TurnTable’s list of the top 30 music executives in Nigeria for 2023 underscores his significant contributions to the development and promotion of Nigerian music. Alake’s trajectory reflects a blend of legal acumen, media savvy, and entrepreneurial spirit, making him a powerful force in shaping the future of Nigerian entertainment.
9. Adesope Olajide
His two-decade-spanning career solidifies him as a cornerstone of Nigerian and African media. His experience across radio, television, and digital platforms demonstrates a profound understanding of the evolving media landscape. From his tenure at The Beat London 103.6FM to his work with Yanga TV and Factory78 TV, he has consistently engaged audiences with his dynamic personality and insightful commentary. More than just a broadcaster, he operates as a versatile media personality, seamlessly transitioning between talk show hosting, event hosting, and podcasting. This multi-platform approach allows him to connect with a broad audience and contribute significantly to the dissemination of African cultural content.
Central to his influence is “The Afrobeats Podcast,” a platform that has become a vital source of information and discussion within the Afrobeats genre. Adesope’s ability to secure interviews with the industry’s leading figures, including Wizkid, Davido, Burna Boy, and Tiwa Savage, alongside key industry insiders, provides listeners with unparalleled access to the heart of Afrobeats. His podcast is lauded for its in-depth coverage and insightful interviews, offering a comprehensive look at the latest music, news, and trends shaping the genre. The recognition received from publications like OkayAfrica, Pulse Nigeria, and The Guardian further validates the podcast’s impact and Adesope’s position as a leading voice in the promotion and understanding of Afrobeats on a global scale.
As Afrobeats continues to traverse global divides, the necessity for historians and cultural custodians remains palpable. The voices and narratives detailing Afrobeats’ trajectory not only preserve its rich heritage but also celebrate a cultural renaissance that reflects the resilience and creativity of Africa. In capturing the essence of this genre, contemporary curators are not merely historians but architects of an evolving cultural landscape—one that will inform future generations about the complexities and beauty inherent in African cultural expressions.
In the spirit of the Fourth Industrial Revolution, where technology and creativity intersect to redefine societal norms, the role of modern historians is vital in ensuring that music and culture remain tethered to their roots while embracing the endless possibilities of the future.
