Nigerian artists have broken barriers in recent years, taking the international music scene by storm and positioning Afrobeats as a global sensation. With roots deeply embedded in Nigeria’s rich cultural and musical heritage, Afrobeats has transformed into a vibrant and modern genre, skillfully combining traditional African rhythms with jazz, funk, and hip-hop elements.
Once seen as a genre for local enjoyment, Afrobeats has grown into a worldwide phenomenon, dominating global charts and playlists while capturing the hearts of fans across continents. Today, the Nigerian music industry ranks among the largest and fastest-growing in the world, boasting countless talented musicians, from household names to rising stars.
The fierce competition within Nigeria’s music industry makes it challenging to crown any single artist as the best. However, this rivalry fuels creativity and innovation, contributing to the industry’s continued rise on the global stage.
With its unique blend of cultural authenticity and international collaborations, the Nigerian music industry is thriving and redefining global music trends. As it embraces new challenges and expands its reach, it remains a powerful force in shaping Nigeria’s cultural and economic identity worldwide.
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Who Are The Nigerian Artists That Set Global Trends in 2024?
1. Burna Boy
Burna Boy has continued to dominate the global music scene, solidifying his position as one of Nigeria’s most iconic musicians. Known for his chart-topping singles and albums, the Grammy-winning artist set a high standard for Afrobeats on the global stage.
His achievements are nothing short of groundbreaking. Burna Boy is the first African act to earn a gold-certified record in France and sell out the 21,000-capacity State Farm Arena in Atlanta, USA. Adding to his accolades, he became the first African artist to receive RIAA certifications for songs from three different albums.
In 2024, Burna Boy made headlines by selling out major venues across Europe, including the 13,000-capacity 3Arena in Dublin, Ireland (twice), the 15,000-capacity Hallenstadion in Zurich, Switzerland, and the 16,000-capacity Avicii Arena in Stockholm, Sweden. His ability to consistently sell out arenas globally proves his massive influence in shaping Afrobeats as a worldwide phenomenon.
2. Asake
Asake, a breakout star in the Nigerian music scene, has rapidly risen to global prominence. Signed to YBNL Nation, Asake has proven himself a force to reckon with, delivering back-to-back hit singles and chart-topping albums. Since bursting into the spotlight, he has made an impressive mark both in solo tracks and collaborations.
By September 2022, Asake dominated the Top 50 Nigeria playlist, holding the highest proportion of tracks by any artist. This momentum continued into 2024, with Asake establishing himself as one of the most successful Nigerian musicians.
His accolades include being crowned Artiste of the Year in 2022 and selling out major venues such as the renowned O2 Academy Brixton in London. Despite being relatively new to the industry, Asake’s talent and drive have positioned him as a global trendsetter in Afrobeats.
3. Wizkid
Ayodeji Ibrahim Balogun, known as Wizkid, is one of Nigeria’s biggest music exports. Wizkid began his musical journey at the age of 11 under the stage name “Lil Prinz,” recording a 7-track album with OJB Jezreel. His breakthrough came in 2010 with the hit single Holla at Your Boy, followed by his debut studio album Superstar in 2011.
Wizkid has become a global force, securing collaborations with international superstars like Drake, Chris Brown, Akon, Beyoncé, Justin Bieber, Angelique Kidjo, Major Lazer, Trey Songz, Calvin Harris, and Normani. His influence continues to grow as he remains a key figure in shaping the global reach of Afrobeats.
4. Davido
David Adeleke, popularly known as Davido, is a household name in Nigeria and across the globe. The American-born Nigerian artist broke into the music scene over a decade ago and has remained one of its brightest stars. Davido made history as the first African artist with over a million hashtagged posts on Facebook.
In 2022, he featured on a FIFA World Cup soundtrack and performed at the closing ceremony in Qatar, marking a significant milestone for African artists. With numerous hit singles and chart-topping albums under his belt, Davido has won several prestigious awards both locally and internationally, solidifying his legacy as one of the pioneers of modern Afrobeats.
5. Kizz Daniel
Oluwatobiloba Daniel Anidugbe, better known as Kizz Daniel, has been a prominent figure in Nigerian music since his breakout hit Woju in 2013. Formerly known as Kiss Daniel, he later rebranded to Kizz Daniel and founded his record label, Fly Boy Inc.
Over the years, Kizz Daniel has consistently released chart-topping tracks and albums, earning multiple awards for his artistry. Kizz Daniel’s ability to create timeless music has made him a fan favourite in Nigeria and beyond, further cementing his position as one of the industry’s finest.
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6. Rema
Rema, whose real name is Divine Ikubor, is a rising star who gained prominence after signing with Mavin Records. His global hit Calm Down featuring Selena Gomez became Nigeria’s most-viewed music video on YouTube, surpassing CKay’s Love Nwantiti Remix.
Rema is also the only African artist aside from Burna Boy to achieve a gold-certified album in France. He made history as one of the performers at the 2023 NBA All-Star Game halftime show. His debut album Rave & Roses has amassed billions of streams worldwide, solidifying his place as one of Nigeria’s most successful musicians in 2024.
7. Ayra Starr
Oyinkansola Sarah Aderibigbe, better known as Ayra Starr, is one of Nigeria’s brightest music stars. Her journey to stardom began in 2019 when her song gained traction on social media, particularly Instagram.
This caught the attention of Don Jazzy, who signed her to Mavin Records. Ayra Starr rose to fame in 2021 with her debut EP and the hit single Away. Her music, which blends Afropop with soulful lyrics, has resonated with fans worldwide.
In 2023, Ayra Starr won the Headies Award for Best Female Artist, cementing her place as one of Nigeria’s top musicians. Her chart-topping songs have earned spots on Nigeria’s TurnTable Top 50 and the U.S. Billboard Triller Global chart, showcasing her growing international presence.
8. Fireboy DML
Adedamola Adefolahan, popularly known as Fireboy DML, has carved a niche for himself as one of Nigeria’s most talented artists. Signed to Olamide’s YBNL Nation, Fireboy debuted with his studio album Laughter, Tears, and Goosebumps in 2019, a project that received widespread acclaim.
Fireboy gained international recognition with the remix of his hit single Peru, featuring Ed Sheeran. The song has amassed billions of streams on various platforms, making it a global anthem. Known for his smooth vocals and emotional lyrics, Fireboy continues to deliver hits that resonate with both local and international audiences.
9. Flavour
Flavour N’abania, born Chinedu Okoli, is a legendary Nigerian artist celebrated for his rich Igbo-inspired music and mastery of highlife. Growing up in Enugu State, Flavour started his musical journey in the church choir at the age of 13. His pastor introduced him to music production, giving him the foundation he needed to succeed.
Flavour’s debut album, N’abania, released in 2005, marked the beginning of his rise. Songs like Nwa Baby (Ashawo Remix) catapulted him to fame, while his Pan-African appeal has earned him fans across the continent.
His hit song Time to Party had millions of views on YouTube, solidifying his place as one of Africa’s most beloved artists. Known for his ability to blend traditional highlife with modern beats, Flavour continues to create timeless party anthems that dominate dance floors across Africa and beyond.
10. Olamide
Olamide Adedeji, popularly known as Olamide or Baddo, is a trailblazer in the Nigerian music industry. Born and raised in Lagos, Olamide started his career in 2010 with the release of his debut single Eni Duro. His first album, Rapsodi, dropped in 2011 and established him as a force to be reckoned with in the rap and Afrobeats scene.
As the founder of YBNL Nation, Olamide has not only dominated the industry as an artist but also as a mentor, launching the careers of stars like Fireboy DML and Asake. His ability to blend Yoruba lyrics with catchy beats has earned him both local and international acclaim.
Olamide’s 2023 album Unruly was a result of his growth and versatility. His consistent delivery of chart-topping hits and innovative style have solidified his legacy as one of Nigeria’s greatest artists. Whether rapping or singing, Olamide’s contribution to Nigerian music is immeasurable, and his influence continues to shape the industry.
How Nigerian Artists Are Dominating Global Pop Culture And Setting Trends
Nigerian artists have transformed the global music scene by blending traditional African sounds with modern genres like hip-hop, R&B, and pop, creating a unique sound that resonates worldwide.
This cultural infusion, led by the Afrobeats wave, has taken the world by storm, elevating Nigerian artists from local stars to global icons. Here’s how Nigerian artists are dominating global pop culture and setting trends:
1. Collaborations with International Stars
Nigerian artists have mastered the art of cross-continental collaborations. Stars like Wizkid, Burna Boy, and Davido have worked with global heavyweights such as Drake, Beyoncé, Justin Bieber, Ed Sheeran, and Chris Brown.
These collaborations have not only introduced Afrobeats to new audiences but have also solidified Nigerian artists as integral contributors to global music culture.
2. Chart-topping Records and Milestones
Nigerian music is no longer confined to the African continent. Burna Boy’s Love, Damini album earned him global recognition, while his song Last Last became a summer anthem worldwide.
Similarly, Rema’s Calm Down remix featuring Selena Gomez broke streaming records, becoming one of the most-viewed African music videos on YouTube. These milestones underscore the influence of Nigerian artists in shaping the global music landscape.
3. Massive Concerts and Sold-out Arenas
From Burna Boy selling out iconic venues like the State Farm Arena in the U.S. and Hallenstadion in Switzerland to Asake’s packed shows at the O2 Academy Brixton, Nigerian artists are commanding massive crowds across the globe. These sold-out concerts prove that the world is embracing Nigerian music and culture with open arms.
4. Redefining Fashion and Style
Nigerian artists are also globally making waves. With bold and unique styles, they are redefining how African culture is represented on the world stage. For example, Wizkid and Burna Boy have been spotted in high-end designer outfits, inspiring trends and becoming fashion icons.
5. Social Media and Digital Platforms
Social media has played a significant role in amplifying the reach of Nigerian artists. Platforms like Instagram, YouTube, and TikTok have become tools for artists like Ayra Starr, Rema, and Fireboy DML to engage with fans globally. Viral challenges and trends sparked by their songs continue to dominate digital spaces.
6. Recognition and Awards
Nigerian artists are consistently being recognized on prestigious global platforms. Burna Boy and Wizkid have won Grammy Awards, while artists like Davido and Rema have received nominations and accolades from international organizations like the MTV Europe Music Awards and BET. These recognitions have further elevated Nigeria’s cultural footprint globally.
7. Inspiring a New Generation of Artists
The global success of Nigerian artists is inspiring emerging talents in Africa and beyond. By breaking barriers, they are creating a blueprint for other artists to follow, ensuring that African music continues to thrive on the global stage.
Final Thoughts
Nigerian artists have once again proven their unmatched talent and global influence. From Burna Boy’s record-breaking achievements to Rema’s viral hits, and the trailblazing efforts of stars like Asake, Wizkid, Davido, and Ayra Starr, the Nigerian music industry continues to set trends and break boundaries.
These artists are not just creating music, they are redefining global pop culture, showcasing the richness of African artistry, and inspiring the next generation of creatives. As the world continues to embrace Afrobeats and the unique styles of Nigerian musicians, it’s clear that their impact is not fleeting but a permanent force shaping the future of music.
